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The Power of Simple, Relentless Preparation
Picture this: it’s the final of a very important competition or the or the last seconds of a crucial match. The pressure is immense, the stakes are high, and there’s no time to think—only to execute. The athletes who rise to the occasion are not necessarily the most talented, but the best prepared. Their actions…
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Think Lean, Stay Adaptable: How the PADDLE GAMES Stays Flexible Without a Masterplan
Why the PADDLE GAMES doesn’t have an elaborate and polished masterplan? To stay lean, agile, open to serendipity, and to avoid falling for the Planning Fallacy. Too often, ambitious projects become bogged down by overcomplicated masterplans that assume a predictable future. But reality doesn’t work that way. Instead of relying on rigid, long-term projections, we…
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Changing the Conversation on Body Image in Sport
My first experience as a coach happened quite by accident — both figuratively and literally. At the peak of my athletic career, just nine months away from the 2011 Olympic qualifiers, I was involved in a motorbike accident that left me with a broken leg. With my leg in a cast for two months, I…
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When an Expert Thinks It’s Wrong, It Might Be Just Right
As a kid, I spent hours flicking through the hundreds of vinyl records that my uncle Xabi had in his room. Some say he was the first—or one of the first—punks in San Sebastian. He had a band, wrote a fanzine, ran a record label, and even released one of the most iconic Spanish punk…
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Building a Winning Culture: 15 Lessons from the All Blacks
Some years ago, I was flicking through books in a well-known bookstore in the old part of San Sebastian when one caught my attention. By then, we had just returned from our most successful Olympic Games ever—Rio 2016—where we won three gold medals and a bronze. The book was Legacy by James Kerr. Its cover…





